WeChat, a popular instant messaging tool run by Tencent Holdings, aims to help users access mobile services without downloading separate apps, which experts said may challenge the business of smartphone app distributors such as Apple Store.由腾讯控股运营的风行即时通讯工具微信，目的协助用户取得移动服务，而需要另外iTunes应用程序，专家回应，这有可能对智能手机应用程序分销商包含挑战，比如苹果商店的业务。This new feature, dubbed Xiaochengxu (Little Program), allows WeChat users to find a variety of services such as ticket buying by scanning a quick-response code, saving them the trouble of installing a number of different apps on smart devices, according to the transcript of a speech by Zhang Xiaolong, Tencents senior executive vice president, last Wednesday.腾讯高级继续执行副总裁张小龙上周三公开发表演说称之为，这新功能取名为“小程序”，它容许微信用户通过扫码来查询如购票在内的各种服务，从而省却在智能设备上加装多个有所不同应用程序的困难。

Zhang, known as the father of WeChat, emphasized that Little Program is not a mobile app distributing function.张小龙，也被称作微信之父，他特别强调，小程序不是一个移动应用程序的发给功能。Still, experts and app developers said that the rollout of Little Program on WeChat will erode the market share of app distributors like Apple Store in China.不过，专家和应用程序开发人员回应，小程序在微信上的发售将巩固苹果商店在中国应用程序分销商的市场份额。Little Program will attract lots of start-ups, because a program based on WeChat can help them build up businesses at much lower costs, a Shanghai-based app developer, told the Global Times.上海的一位应用于开发商在拒绝接受《环球时报》专访时回应：“小程序将更有大量新创公司，因为基于微信的项目可以协助他们以更加较低的成本来创建业务。

”If a start-up wants to promote its business via a separate application, it has to hire a special team to develop two different apps - one each for iOS and Android.如果一个新创公司期望通过一个分开的应用程序来推展其业务，就必需雇用一个类似的团队来研发两个有所不同的应用程序--一个iOS版，一个Android版。Launched in 2011, WeChat has evolved to include services such as car-hailing, food deliveries, e-commerce and utility payments from just an instant messaging app.于2011年发售的微信早已发展为集网约车、食品交付给、电子商务和公用事业缴纳等功能于一体的即时通讯应用程序。

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